ING Markets
Native leverage product integrations
ING Markets is a new provider of leveraged products that provides its traders with selected and high-quality market information, trading knowledge and underlyings on popular products on www.ingmarkets.de.
Challenge
- Users of interactive and communicative forums on financial websites are a promising target group for ING Markets, which is rarely convinced with classic banner advertising
- Development of a contextual and optimal presentation of the leverage products in corresponding forums - tailored to individual underlyings such as shares, currencies or commodities - which leads to high click rates
Solution with ARIVA
- In cooperation with the Adisfaction agency, ARIVA was able to develop a native form of advertising that meets the expectations of demanding customers such as ING Markets and generates excellent KPIs
- Users in forums are given a choice of several products if required, so that ING Markets can offer the right trading strategy for their risk appetite and is therefore perceived as a trustworthy product partner
