prodo

The innovative software prodo helps finance websites tap into new revenue potential

prodo – Financial marketing technology

prodo is a brand new piece of software as a service (SaaS) solution for digital publishers that has been designed by finance advertising professionals.

The market for product integrations (PI) is controlled by a few large finance websites. With PI, they generate seven-digit sales per year. A few issuers invest large six-digit budgets in PI every year.

Now, you too can be in this market with prodo and generate long-term revenue.

Our services

Engagement: native ads are preferred by 87% of users over banners. Engagement is 40% higher (source: Outbrain) as more and more cookies are being displaced in online marketing.
Product integrations: product integrations (PIs) are the new native ads for cryptocurrencies, ETF funds, certificates and subscription warrants.
PI: PIs can be integrated into any underlying on which your advertising customer offers an appropriate investment product; be that investment certificates, ETFs, funds, leverage products or subscription warrants. In both detailed views and in news: prodo always delivers the right products automatically.
Advertisers: Around 20 issuers and ETF/funds-providers are active as advertisers here. Around 5 publishers are in the lead, because they program PIs into their website themselves. Advertisers can permanently be with their potential customers and always offer the user the right products.

Simple connection: you include a JavaScript in your site just once and define how the PI should look. prodo takes care of the rest.
Up to date: you and your customers continuously obtain the latest information on the success of the advertisement, through our front-end, via email or through API.
Presence: your customers can be permanently in the picture and always offer the user the right products.
Modern software: prodo has been developed from scratch with modern microservices architecture and is further developed in a customer-focussed manner using the "design thinking" methodology.
Ongoing optimisation: experienced front-end and back-end developers promptly and strategically implement all optimisation opportunities identified during live operation in coordination with the product owner and the client, thereby constantly improving the software for all customers.

Adtech at its best! Thanks to prodo and the great cooperation with the ARIVA team, we have managed to offer a new form of innovative and high-performance products that are regularly booked by our customers.
Moritz Brinkmann, Burda Forward GmbH