Vontobel
Native crypto product integrations
Vontobel is a pioneer in so-called crypto derivatives or certificates and is interested in presenting its products to interested investors with minimal spread loss.
In the summer of 2021, the prices of Bitcoin, Ethereum and Co. awoke from spring fatigue, investors wanted to invest again and Vontobel’s products were to come online quickly.
For the targeted and native advertising of investment products, Vontobel opted for prodo as software as a service (SaaS).
Challenge
- Websites achieve significant parts of their marketing turnover with context and content-specific advertising integration. This usually requires own, complex programming
- The investment product must match the interests of the user. Everyone is talking about cryptocurrencies, but so far it has hardly been possible to place suitable investment products in the many small environments that contain "cryptos".
Solution with ARIVA
- With prodo, ARIVA Vontobel offers the possibility of placing leverage products and investment certificates on cryptocurrencies in the detailed views of Bitcoin and Ethereum - not visually obtrusive, with current prices and key figures and individually tailored to the Vontobel Website linked.
- Thanks to the finished prodo solution, the integration went online within a few days and has been delivering good click rates since then, which speaks for the interest of the users. The form of advertising is very favorable for the advertiser due to the tailor-made delivery and the lack of wastage
